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3.2·6 min read

Which Multiple, When

EV/EBITDA is the workhorse; P/E suits stable earners; EV/Revenue is for high-growth or unprofitable companies.

By the end you can
  • Match a multiple to a company's profile
  • Explain why EV/EBITDA dominates
MultipleBest for
The default - strips out capital structure, taxes, and D&A; comparable across firms
Established companies with stable, positive earnings
High-growth or unprofitable companies where EBITDA/earnings are negative or noisy
/ EBITCapital-intensive firms where D&A differences matter
Why EV/EBITDA is the workhorse

EBITDA is independent of how a company is financed and how it depreciates assets, so /EBITDA compares the raw operating engine across companies with very different capital structures - which is exactly what you want in a peer comparison.

Check yourself

A fast-growing software company is not yet profitable. The most useful multiple is likely: